Biggest Flops (or Box-Office
Bombs) of the Decade:
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There
are many reasons for a film to "bomb" at
the box-office - the major causes have usually been lack of studio promotion,
heavy competition from other movies released at the same time, exorbitant
production costs difficult to recoup and other production problems, negative
word of mouth (especially in the era of the Internet and social media)
or critical reviews, and other external factors such as bad timing or
economic problems in society at large.
Disney's
big-budget live-action film John Carter (2012) acquired
the dubious honor (early in the decade) of becoming the largest box-office
loss of any film ever. In addition to its exorbitant $250 million budget,
it also spent over $100 million for marketing costs. There were issues
with the inadequate and lackluster marketing (lack of merchandising and
other ancillary tie-ins) and management changes at the studio. Another
problem was that the film had no big-name stars. It ultimately proved
unwise to select Andrew Stanton as the director because it was his first
live-action film (his previous experience was with Pixar animations),
and Stanton ultimately engaged in lots of expensive reshoots. It
was also commonly acknowledged that the film's teaser trailers, posters,
and ads (TV and print) were way off-the-mark (generically flat and uninspiring),
provided an unclear message about the film (a non-sequel), and generated
only moderate interest.
Another major box-office bomb of the decade, coming after John
Carter (2012), was the co-produced US/NZ post-apocalyptic adventure
film Mortal Engines (2018) from Peter Jackson. Its exorbitant
budget of over $100 million dwarfed its worldwide revenue gross of $83.7
million, and made it a major money-loser.
The biggest flops of the decade included all of these monumental
bombs:
- Disney's CGI-computer-animated sci-fi family adventure
film Mars
Needs Moms (2011)
- Martin Scorsese's big-budget family adventure drama Hugo
(2011),
set in 1930s Paris, the director's first 3-D film
- Disney's sci-fi action film John Carter (2012)
- Disney's and Jerry Bruckheimer's much-hyped western
remake The Lone Ranger (2013), starring Johnny Depp as Tonto
- Warner Bros.' and Legendary Pictures' Jack the Giant
Slayer (2013), a version of the Jack and the Beanstalk tale
- Universal's sci-fi comic-book adaptation R.I.P.D.
(2013), ripping off Men in Black (1997)
- Universal's fantasy action film 47 Ronin (2013) starring
Keanu Reeves
- Warners' and director Joe Wright's Pan (2015, UK),
another version of the Peter Pan story
- the Wachowskis' space opera Jupiter Ascending (2015)
- Brad Bird's and Disney's Tomorrowland (2015)
- the little-seen historical drama The Promise (2016)
- Paramount's comedy Monster Trucks (2016)
- the faulty fifth remake or 're-imagining' of the historical
epic Ben-Hur
(2016)
- director Guy Ritchie's epic fantasy King Arthur:
Legend of the Sword (2017)
- Universal's
rebooted action-adventure film The Mummy (2017) starring Tom
Cruise - it was Universal's failed and desperate attempt to establish
a "Dark
Universe" franchise (composed of modern updates of classic movie
monsters)
- director Christian Rivers' directorial debut (with co-writer
Peter Jackson) - the failed
post-apocalyptic Mortal
Engines (2018, NZ/US) - ultimately the biggest box-office
bomb of 2018, and the biggest box-office bomb of all time
- the retelling of the Robin Hood legend, Robin Hood
(2018), from Summit Entertainment, grossed only $86.5 million
- worldwide (on a budget of $100 million) - it was a 2018 contender
for the Razzie Award of Worst Picture
- Disney's sci-fi adventure film A Wrinkle in Time
(2018) - although it was notable for being the first live-action
film with a million dollar budget to be directed by a non-white woman
(Ava DuVernay); DuVernay was also the first African-American
woman to direct a film that earned at least $100 million domestically
- director Tom Hooper's and Universal's big-budget musical
adaptation Cats (2019), a $95 million film (budgeted) with A-list
stars, told about a tribe of cats known as Jellicles; it was savaged
for its poor CGI ('digital fur') and sexualized felines, although it
was a follow-up to Andrew Lloyd Webber's very popular Broadway hit;
its worldwide box office was only $73.8 million, and it was expected
to lose $100 million for the studio
- the 12th entry in the X-Men
series franchise, the spin-off Dark Phoenix (2019) (aka
X-Men: Dark Phoenix),
a sequel to X-Men:
Apocalypse (2016), was a major bomb that grossed
only $65.8 million (domestic) and $252.4 million worldwide (its
exorbitant production budget was $200 million), and it became the
lowest-grossing installment in the series to date; it was expected
to lose $120 million for Disney (after its merger with Fox)
- the most recent entry in the Terminator
series franchise, Paramount's Terminator: Dark
Fate (2019), had an exorbitant budget
of $185 million including an expensive marketing campaign; it performed
well below expectations, with many complaining it was only a rehash,
and losses were ultimately expected to be over $100 million
Violence in Films:
A
study published in 2013 (and updated in 2015) in a journal titled Pediatrics noted
that the amount of gun violence in the 30 top-grossing PG-13 movies (from
1985 to 2015), which could be seen by children of all ages, exceeded
the gun violence in the biggest box-office R-rated (age 17+) films (see
chart). In
fact, violence in films had more than doubled since 1950, and gun violence
in PG-13 films (age 13+) had more than tripled since the PG-13 rating
was first introduced in 1985. These findings suggested that young people
were being exposed to increasing gun violence in top-selling films.
For
the top 30 films rated PG-13 and R from 1985 to 2015, the rate
per hour of gun violence (in 5-minute film segments) was measured. Coders
observed the number of 5-minute segments in each film in which a character
fired a gun and hit a character. Each five-minute segment with gun violence
was counted once, no matter how many times violence occurred in it.
One of the more troubling findings was that the consequences
of gun violence in films were not visible. Many PG-13 films
ignored the results of gun violence (blood and suffering), and much of
the film violence was perpetrated by or on comic book-inspired heroes
and antiheroes (e.g., Avengers, Star Wars, Star Trek, Superman and X-Men).
Detractors argued that comic-book character violence was less realistic
and brutal - and therefore less harmful to children than R-rated violence.
The presence of weapons in violent films could also amplify
behavioral aggression. Repeatedly viewing violent
media content could influence some youth to become more aggressive, but
more study was needed to determine the potential effects of films with
gun violence. The
study concluded that Hollywood continued to rely on gun violence as a
prominent feature in its highly popular PG-13 action-oriented films.
The following PG-13 and R-rated films in the first half of the decade
were among those analyzed by the study, with the number of gun segments
specified:
Top-Grossing PG-13 Rated Films
With the Most Gun
Violence in the Decade (2010-2015)
|
PG-13 Films
|
Gun Segments
|
PG-13 Films
|
Gun Segments
|
Transformers: Dark of the Moon (2013) |
14
|
Marvel's The Avengers (2012) |
7
|
Inception (2010) |
10
|
Taken 2 (2012) |
7
|
G.I. Joe: Retaliation (2013) |
9
|
Captain America: The First Avenger (2011) |
6
|
Mission Impossible: Ghost Protocol (2011) |
9
|
The Hunger Games: Mockingjay - Part 2 (2015) |
5
|
Salt (2010) |
9
|
Dawn of the Planet of the Apes (2014) |
5
|
Star Wars: Episode VII - The Force Awakens (2015) |
8
|
Man of Steel (2013) |
5
|
Mission Impossible: Rogue Nation (2015) |
8
|
Fast Five (2011) |
5
|
Insurgent (2015) |
8
|
Star Trek Into Darkness (2013) |
4
|
Divergent (2014) |
8
|
X-Men: First Class (2011) |
4
|
Fast and Furious 6 (2013) |
7
|
|
|
Top-Grossing R-Rated Films
With the Most Gun Violence in the Decade (2010-2015)
|
R-Rated Films
|
Gun Segments
|
R-Rated Films
|
Gun Segments
|
American Sniper (2015) |
14
|
22 Jump Street (2014) |
5
|
Safe House (2012) |
10
|
The Equalizer (2014) |
5
|
Lone Survivor (2014) |
9
|
|
|
Advances in Diversity:
12 Years A Slave (2013) won Best Picture - this
marked the first time in Oscar history that a movie
directed and produced by a black filmmaker (Steve McQueen) won Best
Picture. The second African-American to win the Oscar for Best
Adapted Screenplay was John Ridley for the Best Picture-winning 12
Years A Slave (2013) - the previous African-American winner for
the same Oscar was Geoffrey Fletcher for Precious (2009).
However in 2015, the Academy
of Motion Picture Arts and Sciences was criticized for a lack
of diversity among its voting members, and among the homogeneous 20 performers
nominated for acting awards. There were no women in the year's directing
and writing categories (the first time since the 1999 Oscars), and all
20 of the year's acting contenders were white. There were no non-white contenders
for the first time since the Oscars honored the films of 1995.
AMPAS was
again criticized almost immediately for its white-centric performance
Oscar nominations in 2016 (for the second year in a row) - all 20 of
its acting nominees were white. This marked the first time since 1998
that the Academy in back-to-back years did not nominate a single black
performer.
"Oscars So White" (2015-2016)
|
|
|
All-White Acting Nominees in 2015
for 2014 Films
|
All-White Acting Nominees in 2016
for 2015 Films
|
The push was on to pressure industry executives to green-light a more diverse and inclusive movie pipeline. After
two highly-criticized previous years of Oscar recognitions that were
accused of misrepresenting minorities and blacks ("OscarsSoWhite"),
2017 had a diverse slate of entries for films made in 2016. Four
Best Picture nominees were led by non-white characters. The Academy
of Motion Pictures Arts & Sciences was praised for seven
black (or non-white) acting nominations (among the possible 20 nominations),
in contrast to the previous two years when there were no non-white nominees.
There were seven non-white actors and actresses nominated (six African-American
and one Indian) - in five different films (Fences (2016), Loving
(2016),
Moonlight (2016), Lion (2016) and Hidden Figures
(2016)) - a
major record for a single year.
In
fact, 2017 (for films made in 2016) was the first year in Academy
history in which black actors/actresses were nominated in each of the four
acting categories. And it was the first year that a single acting category
(Best Supporting Actress) featured three black nominees: Viola Davis for Fences
(2016),
Naomie Harris for Moonlight (2016), and Octavia Spencer for Hidden
Figures (2016). Moonlight (2016) - about
a gay black youngster growing up in a rough section of Miami, won Oscars
for Best Picture, Best Supporting Actor (Mahershala Ali) and Best Adapted
Screenplay (for its director Barry Jenkins, from a story by Tarell Alvin
McCraney). Its director Barry Jenkins became the 4th black director to
be nominated in the category, and the first African-American to
direct a Best Picture-winning film. It was the first LGBTQ film to win
the Oscar for Best Picture. Best Supporting Actor (Mahershala Ali) became
the first Muslim to win an Oscar. And it became the first Best Picture
winner without a
single white cast member.
63 year-old Denzel Washington became the most nominated
black actor of all-time, when he received his eighth performance
nomination of his career, for his title role as a lawyer in writer/director
Dan Gilroy's legal drama Roman J. Israel, Esq. (2017). And writer/director
Jordan Peele's sleeper hit and horror film Get Out (2017) (with
4 Oscar nominations) received one memorable Oscar - for Best Original Screenplay,
the first for an African-American nominee. He was the first black filmmaker
(and the third filmmaker of all time, after Warren Beatty and James L.
Brooks) ever nominated for the trifecta of directing, writing, and producing
in the same year for his debut feature film. Peele's nomination for Best
Director made him the fifth black director ever nominated for the
Oscar.
Disney's/Marvel's Black Panther (2018), the 18th
release in Marvel's Cinematic Universe,
had the the fifth largest three-day domestic opening gross in
cinematic history at $202 million, and finished around $242 million for
the four-day holiday weekend. At the time, it was the highest debut
ever for a February film, and was the 9th highest-grossing film ever,
unadjusted for inflation. It became the top-grossing film in history
by a black director (Ryan Coogler) ($700 million domestic and $1.34 billion
worldwide) and featured a largely black cast. Incidentally, it was Marvel's
first film directed by an African-American. It received seven Academy
Award nominations and became the first superhero movie ever nominated
for Best Picture.
And Ava DuVernay became the
first black woman to direct a film with a $100 million or more budget,
Disney's family adventure A Wrinkle in
Time (2018).
Female Inequalities in Film-Making:
Studies
proved that women were vastly under-represented in the film-making industry
(and on-screen) and that little had significantly changed in the
past 60 years. The
San Diego-based Center for the Study of Women in Television and Film conducted
a number of studies throughout the decade, known as the so-called "Celluloid
Ceiling" study. In summary, in the span of the most recent two
decades, there were no significant losses or gains in terms of female
employment in key roles on the top 250 films:
- the
number of major studio films directed by women was exceedingly low
(ranging from about 8% to 11% each year during the decade). Females
usually directed only romantic comedies or documentaries, while the
Hollywood 'boys-club' regularly employed men to make the bigger blockbusters
comprised of action and super-hero films.
- there was basically a 5:1 ratio of men working behind-the-scenes
on films to women
- the number of women working in film as directors and
cinematographers had stagnated or declined
- the only areas of film-making production where women
had significant percentages were as producers, executive producers,
writers and editors.
- the ratio of male to female characters in movies was
also out of balance and declining - women accounted for only a small
percentage of all characters and an even smaller percentage as the
protagonists
The Phenomenon of Wonder Woman:
Wonder
Woman (2017), a superhero movie from Warner
Bros. and DC Comics and directed by Patty Jenkins, became the biggest
blockbuster ever directed by a woman. It was the
first superhero film directed by a female. It was a major
entry in the DC Extended Universe franchise (competing with Marvel's
Cinematic Universe). Jenkins, who previously directed Monster
(2003) starring
Charlize Theron, became the record holder for the biggest domestic opening
for a feature film by a female director, and the first to top the $100
million mark.
[Note: Jenkins was also the second woman to ever direct
a movie with a $100 million-plus budget. The first was Kathryn Bigelow
for K-19: The Widowmaker (2002).]
It took almost 40 years since the
end of the Wonder
Woman TV
show (with Lynda Carter) (that aired from 1975 to 1979), to bring the
character to the big screen. Despite Wonder
Woman (2017) and the hit comedy Girls Trip (2017) and a
few other instances, on-screen female representation
was actually dropping.
It was remarkable, then, that the three top-grossing films
of 2017 featured women in lead roles:
[Note: It had been many decades
since the same feat had been accomplished - some claimed since 1958's
trio of female-led films: Mitzi Gaynor in South Pacific (1958),
Rosalind Russell in Auntie Mame (1958), and Elizabeth Taylor in Cat
on a Hot Tin Roof (1958).]
Allegations of Sexual Abuse:
Case Study - The Weinstein Companies:
Rise and Fall
In the latter part of the decade, the # MeToo (and
#Time's Up) movements called attention to the lack of diversity in film-making
and abuses within the industry. In 2018, 300 Hollywood women signed an
initiative known as "Time's Up"
to fight sexual harassment.
Charges in late 2017 and 2018 against influential film
producer Harvey Weinstein brought to light a long history of sexual abuse
inflicted upon many female performers (A-listers and foreign film stars)
and others employed (or hopefuls) by the company, and by other high-profile
celebrities within the industry. A number of other alleged
accusations of sexual abuse and harrassment were brought to light when
questions were raised
about convicted sex offender Roman Polanski, Bill Cosby, Dustin
Hoffman, Hollywood writer-director James Toback, and actor Kevin Spacey,
among others.
One of the most influential producers in
the film industry, 65 year-old Harvey Weinstein, fell from his position
of power and influence due to allegations of sexual harassment, misconduct
and predatory behavior. Miramax (co-founded by Harvey Weinstein and
his brother Bob in 1979) was the most influential film company in the
1990s, with many classic and Academy Award-winning films, and their
subsequent Weinstein Company produced other winning films. Weinstein's
movies earned more than three hundred Oscar nominations (29 films received
Best Picture nominations under the Miramax or Weinstein Co. banners),
and many won top awards. Late in 2017, producer
Harvey Weinstein was fired from The Weinstein Company, was expelled
as a member of AMPAS, and faced ongoing serious
criminal and civil charges (of rape and other abuses).
Weinstein-Associated Film Companies
|
Miramax Films
(1979-2010)
(acquired by Disney in 1993)
|
Winning Films
- sex, lies, & videotape (1989)
- The Crying Game (1992)
- Pulp Fiction (1994)
- Clerks (1994)
- Good Will Hunting (1997)
- Best Picture winners: The English Patient (1996), Shakespeare
in Love (1998) and Chicago (2002)
- Gangs of New York (2002)
|
The Weinstein Company (TWC)
(2005-2018)
|
Winning Films
- The Reader (2008)
- Inglourious Basterds (2009)
- Blue Valentine (2010)
- Best Picture winners: The King's Speech (2010) and The
Artist (2011)
- Django Unchained (2012)
- Silver Linings Playbook (2012)
- Carol (2015)
|
Animations Flourished:
Many
animated feature films did very well in the decade. By winning the Best
Animated Feature Oscar prize, Disney's hit musical Frozen
(2013) became the first non-Pixar, Walt Disney Animation Studios
film to win the Best Animated Feature prize since the category was created
in 2001.
By springtime of 2014, Disney's Frozen (2013), a
loose retelling of Hans Christian Andersen's fairy tale "The Snow
Queen," and
Disney's 53rd animated feature film, became the highest-grossing
(worldwide) animated movie of all time, at $1.276 billion. It overtook Toy
Story 3 (2010) (the first animated movie in history to cross the
$1 billion worldwide mark) in the top spot. Frozen was also the
third highest-grossing (domestic) film in the year of 2013 at $400.7 million,
just behind The Hunger
Games: Catching Fire (2013) and Iron Man 3 (2013).
2016 was the first year in which two animated films
grossed more than $1 billion (worldwide), and both were Disney films: Finding
Dory (2016) at $1.028 billion, and Zootopia (2016) at $1.024
billion. By the year 2019, a total of ten animated films had reached
over the $1 billion mark (worldwide) (see chart).
Pixar's sequel Incredibles 2 (2018) took the top
domestic revenue spot with $608.6 million, while Disney's The Lion
King (2019) remained
the highest-grossing (worldwide) animated film of all-time (at $1.657
billion), with Frozen II (2019) in second place (worldwide)
at $1.45 billion, and Frozen (2013) in third place at $1.274
billion. Twelve animated films in the 2010s decade that were on
the all-time top 15 list (based upon domestic revenue) are shaded below.
Highest Grossing (Domestic) Animated Films
of All-Time - To Date
|
Film Title/Year
|
Studio
|
Domestic Box-Office Revenue
|
All-Time Ranking Among Animations
(Domestic)
|
Worldwide Box-Office Revenue (those over $1 billion)
|
Incredibles 2 (2018)
|
Disney/Pixar
|
$608.6 million
|
# 1
|
$1.242 billion
|
The Lion King (2019)
|
Disney
|
$543.6 million
|
# 2
|
$1.657 billion
|
Finding Dory (2016)
|
Disney/Pixar
|
$486.3 million
|
# 3
|
$1.028 billion
|
Frozen II (2019)
|
Disney
|
$477.4 million
|
# 4
|
$1.45 billion
|
Shrek 2 (2004)
|
DreamWorks
|
$441.2 million
|
# 5
|
|
Toy Story 4 (2019)
|
Disney/Pixar
|
$434 million
|
# 6
|
$1.073 billion
|
The Lion King (1994)
|
Disney
|
$422.8 million
|
# 7
|
|
Toy Story 3 (2010)
|
Pixar
|
$415 million
|
# 8
|
$1.067 billion
|
Frozen (2013)
|
Disney
|
$400.7 million
|
# 9
|
$1.274 billion
|
Finding Nemo (2003)
|
Disney
|
$380.8 million
|
# 10
|
|
The Secret Life of Pets (2016)
|
Universal
|
$368.4 million
|
# 11
|
|
Despicable Me 2 (2013)
|
Universal
|
$368 million
|
# 12
|
$1.035 billion
|
Inside Out (2015)
|
Disney/Pixar
|
$356.5 million
|
# 13
|
|
Zootopia (2016)
|
Disney
|
$341.3 million
|
# 14
|
$1.024 billion
|
Minions (2015)
|
Universal
|
$336 million
|
# 15
|
$1.159 billion
|
Shrek the Third (2007)
|
DreamWorks
|
$322.7 million
|
# 16
|
|
Film History of the 2010s
Part 1, Part
2, Part 3, Part
4, Part 5
|